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Plan for an eCommerce Website.
Getting set up to create your own internet business selling products online can seem like an overwhelming project, but it actually just involves following a proven process mixed in with some creative ingenuity and the discipline to see the project through. We will touch on a few of the most important points in this article. All of this starts with creating a plan of action and then executing.
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As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses.
Promotional Products & School Fundraising Company Upgrades eCommerce Platform
CAS Enterprises, LLC announced today that it has finished the much anticipated eCommerce upgrade of its flagship website, TheAwristocrat.com, to ShopSite v8.3. ShopSite is a robust eCommerce shopping cart platform that allows website visitors to easily navigate the site and securely place orders.
Ecommerce ? Making The Move From The Back Room
In the heart of a man in a major urban city there beats a dream. This dream includes the proverbial white picket fence and prosperity. He finds a product he is sure will be a best selling item. He does quality research on the item and sees enormous profit potential so he acquires an unlisted phone number and operates his business from a basement apartment located at the back of a house in an undesirable part of town. There are no signs located outside his apartment and each day he wonders why no one comes to buy his product.
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Picture the scene?
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Guide to Successful Ecommerce
Ecommerce is now a multi-billion pound industry. As more consumers move online, and as online media channels increase our dependency on the internet, ecommerce continues to rise with sales volume increasing quarter after quarter. The internet has created an opportunity for a paradigm shift ? offline brand exposure filters through to the internet, however in a somewhat diluted -- and third-party dependant -- fashion.
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Ecommerce: Ensuring Delivery
In the early days of ecommerce it was more likely that you would have direct interaction with an online business. Before the advent of shopping carts and online credit card transactions you might have been advised to call the online business phone number and place your order over the phone. Packages may have arrived with a hand written mailer and a note of thanks enclosed. As a customer you might have even been saddled with the task of sending a check and then waiting for the product to arrive once payment cleared the bank.
As ecommerce business has expanded, so too have the methods of payment. With the payment issues moving toward an automated accounting system we have seen the fulfillment of orders move toward a more automated function as well.
This is the typical order of product fulfillment with major online companies today.
1) Product ordered through online store using standard shopping cart. 2) Autoresponder used to confirm order placement and payment information. 3) Order added to a fulfillment database. 4) Autoresponder used to alert customer to the successful shipping of the product. 5) Tracking information provided to allow customer to follow the delivery of their product.
There may still be room for human error, however this type of product fulfillment takes into account the needs of the consumer, the advantages of current technology and a more efficient means of follow through with customers.
Defining your shipping policy in your Frequently Asked Questions (FAQs) section may be a very positive way to help customers know what to expect from your ecommerce store.
It could be your online store provides customized gifts or services that may find benefit from personal interaction with your clients. In some cases it may be wise to adopt a positive human touch when working with your clients. However, as your business grows you may discover it is time consuming to keep up with every order personally. This is when a more automated delivery system may be in order.
Customer service is a prized component to any ecommerce business. If a customer has to remind you to make a delivery it is possible you have lost that individual as a customer.
I had a situation where a software product was ordered, but was not delivered. The company found the information, discovered the shipping error, and sent the product to me overnight and added bonus software. Their response to the issue was what allowed me to feel comfortable returning to their ecommerce store for additional software purchases.
If you make a mistake ? make it right ? make it better than right ? and do it quickly. A reputation is hard to gain and easily lost.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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