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Oneupweb 2006 Holiday Online Retailing Study Reveals Startling Trends & Shares eCommerce Best Practices for Pay-Per-Click Advertising
Study Provides Internet Marketers with Research-based Advice for Holiday Advertising on Google, Yahoo & MSN--Online marketing firm Oneupweb, today released its study, 2006 Holiday Online Retail Buying Trends, revealing data from more than a million consumers interacting with Google, Yahoo and MSN advertising. The study tracks traffic, conversion rates and sales across 14-weeks of the holiday sales season and is available free from Oneupweb.com. Most importantly for e-commerce marketers and internet advertisers, the study provides them with paid search marketing best practices in response to the trends revealed.
Dos and Donts in Web Design - part 1 (design)
Do use a consistent look and feel
Your site should stand out as a whole. Use the same look and feel for all the pages at your site.
Singapore Ecommerce Hosting For Your Business
Singapore Ecommerce hosting service providers for your business enable your business to profit from highly dynamic, innovative designs and a visibility that confirms your presence as an establishment to reckon with online The providers add firm and very strong focus within your business via dedicated and specially engineered internet solutions that are business-centric
How An Ecommerce Web Site Can Help You Turn Your Hobby Into A Profitable Business
If you've never considered the idea of starting up your own ecommerce web site -or, indeed, your own business - you'll probably be more than a little bit wary about the idea. Actually, setting up an ecommerce web site needn't be as difficult as you think - and it could also be a lot of fun!Building an ecommerce web site around your hobby.
Social Networking + eCommerce = Web x.0
Goosca.com unveils the beta testing for its new social networking platform that allows users to carry out online shopping activities.
Testing The Waters With A Web Design Agency
When selecting a web design agency, it goes without saying that you should take a look at the company?s own website in order to get a better idea of their skills and abilities. Similarly, you should ask the company for some references and to provide you with the URL of other sites they have created. Be certain to take the time to view several of these sites thoroughly in order to make sure they are user-friendly and are attractive. In addition, you can get a general feel for the designer?s methods and style while viewing these sites.
NetSuite Wins 2008 CODiE Award for Best Ecommerce Software
More than 1,000 global companies have standardized their Ecommerce business operations on NetSuite for their core operations -- from Google Keyword-to-Purchase tracking and search engine optimization, to email marketing campaigns, to shopping cart, to inventory and warehouse management, to orders and fulfillment.
Internet Merchants Assn Ecommerce Expo March 2-5, 2008 to Feature Keynote by Philipp Justus, SVP, eBay
Discover how the top online merchants cash in on more than $1/2 billion in revenues annually at the IMA Expo March 2-5, 2008 at the Mandalay Bay Resort, Las Vegas.
Your Goals In Web Design - Is The Key Looks Or Usability... Or Both?
If you are in the process of drawing up plans for the design and development of your business website, or even for a personal website, you may be wondering whether or not the goal in regard to website design and development should be looks or usability. In many ways, this has been the great debate when it has come to website design and development: Looks versus design.
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New Ecommerce Software Leverages Community Generated Content
Vancouver, BC (PRWeb) March 2, 2007 -- Elastic Path Software, the pioneer of flexible ecommerce, today announced the latest release of its leading ecommerce software platform. It is focused on helping progressive online retailers leverage community-generated content and utilize smarter search functionality to improve the bottom line.
POWER TO THE PEOPLE
With the glut of marketing messages in the wild, consumers are shifting their trust to other consumers. Online product reviews offered on an ecommerce site form a valuable library of peer opinions, ultimately helping shoppers buy with increased confidence. Additionally, shoppers often search using the same vocabulary as found in reviews, thus boosting search engine findability. Elastic Path has partnered with Power Reviews to deliver this functionality with its ecommerce software.
FEEDBACK FROM THE TRENCHES
Elastic Path actively consults with retailers when planning new software releases. As CEO Harry Chemko says, "We listened closely to online retailers and found they must quickly adapt tactics to meet challenging revenue targets but are significantly time and resource challenged. This knowledge helped us design software which enables retailers to maximize scarce resources and stay ahead of the competition."
Weyco Group, makers of Florsheim and Stacy Adams brand shoes, is aware of the fickle habits of shoppers. According to Weyco Group Retail Analyst, Ted Miller, "The market is constantly changing, as are the needs and expectations of our customers. Evolving our business with features proven to increase loyalty and conversion rate is a top priority."
SEARCH, FILTER, FEATURE, AND BUY
The new software version also offers enhanced search functionality using tunable fuzzy logic to avoid the "no results found" dilemma. Search terms are also logged for auditing and tactical optimization.
Also enhanced is a guided navigation scheme allowing shoppers to "drill down" by product attributes. For example: shop by brand, price range, or in the case of a camera store, product-specific details like mega-pixels or lens power.
In order to move excess inventory or promote new or hot items, online retailers can display feature products in more prominent locations within the storefront. Retailers are now also able to collect additional information from customers upon sign-up such as newsletter subscription preferences or birthdays.
READY TO GO
"The release of Elastic Path 5.1 underscores our commitment to delivering a feature rich ecommerce platform. Retailers are invited to download a free trial at ElasticPath.com to see how we've addressed the challenges they face daily," says EP's Chemko. The company website also includes a functional sample store, ecommerce case studies and technical product data.
Weyco Group will re-launch four online stores in June 2007 to fully utilize the features of Elastic Path 5.1. As Ted Miller points out, "The enhanced features are exactly what online retailers need to implement to remain competitive."
ABOUT ELASTIC PATH SOFTWARE
Elastic Path Software pioneered flexible ecommerce software that enables online retailers to attract and convert customers profitably. Elastic Path's fully-integrated, ecommerce framework is designed specifically for mid-sized retailers operating within a multi-channel environment. Using innovative search engine optimization (SEO) technology and simplified open source components, Elastic Path's technology empowers its customers to maximize resources and quickly adapt tactics at a comfortable price. Companies such as Makeup.com, Cotswold Collections, Aeroplan, Random House, Electricshopping.com, and Xerox use Elastic Path for maximum control over their rapidly evolving online stores.
Elastic Path Software is headquartered in Vancouver, British Columbia, Canada. For more information please call 1-800-942-5282 or visit www.elasticpath.com.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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